Having browsed on the ELLE magazine website I stumbled upon an advert for the Warehouse Fashion Shooters competition and festival on Saturday 22nd March.
The Warehouse SS 2014 campaign #FashionShooters
is all about photography, the photographs of the models see each of them taking photos with cameras and phones. The competition alongside was to do the final shoot with Helena Christensen, a model come photographer who has used both experiences to accelerate her career in these complementary industries. The 20 finalists had the opportunity to shoot with her on the day and a winner would be chosen for use in the SS ’14 campaign.
Alongside this, Warehouse ran a free festival at the Loading Bay Gallery on Brick Lane. Lauren and I signed up to go a few days before and headed there on Saturday afternoon. Available at the festival were a range of things, we could get her our hair done by Toni & Guy, Nails by WAH Nails and create a bespoke t-shirt with Yr Store.
Illustrator Lo Parkin designing on the windows of the Gallery – loparkin.com
As you might expect all these exclusive things had queues and queues so Lauren and I spent our time eating our free food from the Wandering Chef and making flickbooks of ourselves dancing around like idiots. The food was pretty tasty and the flickbooks were hilarious.
We checked out the latest Warehouse collection, which was available to try on and then I took some photos of some cools outfits I saw on the girls in the queues.
Schora, Zhani and Sarah.
Natalie and Karen.
Here are some Street Style photographs from ELLE UK.
Really cool event, love finding free stuff like this in London – keep an eye out on websites like Time Out for lists, weekly, of free things to do in the city!